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Free shipping on every Day One Box Free treats for life when you subscribe Change it or cancel whenever you want

For the puppy who just came home

The Day One Box

Longevity starts the day you bring them home.

Everything they eat, chew and train with.

All passing the clean test. All in one box.

  • Air-Dried Dog FoodWhole food fuel for a growing pup
  • Training TidbitsLiver, heart + trout: treats with benefits
  • Bison Tendon ChewsA natural soft chew, perfect for teething
  • Bison Marrow Bone (4”)Grass-fed, single-ingredient enrichment for a busy mind
Pick your plan Free shipping on both
  • Free shipping, every box
  • Change it or cancel whenever you want, right from your account
  • Ships in 2–3 business days
  • Developed with veterinarians

Billed $267 every 90 days until you change or cancel it. 3 free bags of biscuits in every box.

Real dogs, real bowls, real chews

Watch them dig in

Tap the speaker for sound.

A golden puppy bites into a bison tendon held out by hand, next to a bag of Bison Tendon Chews

Week one

Everything is a first. Start them off on the right foot.

Your puppy has been home three days. There's a crate in the living room, a chewed charger under the couch, and a puppy class on the calendar for Saturday.

You've read the back of every bag in the aisle. Half of them you couldn't pronounce. The other half said "natural" on the front and something else on the back.

The Day One Box is the short list. One food, three training treats and two chews, each with an ingredient list you can read out loud. So the first bowl, the first "sit" and the first thing they're allowed to chew are all things you picked on purpose.

First bowl First sit First chew that's theirs First quiet evening

What's in every box

Four jobs. One box.

Every piece has a place in their day. Nothing in here is filler, and nothing in here is mystery.

Air-Dried Dog FoodThe bowl

Air-Dried Dog Food

Whole-food nutrients to power their growth and development. No synthetic vitamin packs. A multi-protein recipe, gently air-dried, Surf & Turf unless you pick another. Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages.

  • 67% meat and organs
  • No synthetic vitamin packs
  • Never cooked above 160°F
Bison Liver, Bison Heart and Trout TidbitsThe pocket

Training Tidbits

Training treats with benefits. Great sources of omega-3s, zinc and CoQ10. Bison liver, bison heart and trout, freeze-dried, one ingredient in each bag.

  • Omega-3s
  • Zinc
  • CoQ10
  • Single-ingredient
Bison Marrow Bone, 4 inchThe brain game

Bison Marrow Bone (4”)

Mental stimulation and enrichment that keeps destructive pups busy. Something that's theirs to work on while you finish dinner. 100% grass-fed bison, slow-roasted for 40 hours, nothing added.

  • Enrichment
  • 40-hour slow-roasted
  • One ingredient
Bison Tendon ChewsThe teething chew

Bison Tendon Chews

The perfect teething chew. Something they're allowed to gnaw on, a lot more interesting than the table leg. Tendons naturally contain glucosamine and chondroitin.

  • Teething
  • 100% grass-fed bison
  • No preservatives

Where it goes in their day

A whole day, covered.

A bowl licked clean

Air-dried food in the bowl, or on top of what they're eating now while you switch them over.

Five minutes of "sit"

A pocket of liver tidbits. Break them smaller and one bag goes a long way.

Your work call. Their tendon time.

Something to work on that isn't your shoe, your charger or the chair leg.

Dinner time

Another bowl of whole food fuel for a growing pup.

Post-dinner enrichment

A marrow bone to work on while you clean up. You on the couch, watching your puppy instead of watching out for them.

Fair question

Why these and not the $2 bag?

Some cheap training treats are fine. Flip the bag before you decide. A puppy in training gets a lot of treats, so the treat ends up being a real part of what they eat.

Ours are one ingredient each, and every one of them is doing something for a growing body. Omega-3s from trout. Zinc from liver. CoQ10 from heart.

Day One tidbitsThe $2 bag
IngredientsOne per bagCount them
Glycerin, molasses, preservativesNoneCheck the back
FillersNoneCheck the back
What it gives themOmega-3s, zinc, CoQ10Read the label
Sourcing100% grass-fed bisonLook for it

Flip every bag

The front is marketing. The back is the truth.

Here's the back of everything in the box.

Bison Liver TidbitsBison liver. That's it.
Bison Heart TidbitsBison heart. That's it.
Trout TidbitsRainbow trout. That's it.
Marrow Bone + Tendons100% grass-fed bison. Nothing added.
Air-Dried Dog FoodWhole food you can read.

No fillers, no preservatives, no synthetic vitamin packs. Full ingredient panel on the food page.

Why start now

Health span starts on day one.

No product can promise your dog a longer life, and we won't. What we focus on is health span: how good the years feel, all the way through, including the last ones when the stairs get harder.

The habits that shape that start early. What goes in the bowl. What they chew on. What they work for. A puppy doesn't need a cabinet of products. They need a few good ones, from the start, so you never have to switch them off the bad ones later.

That's the whole idea of this box.

From people who flipped the bag

What's in the box, in their words

★★★★★Our dog eats & loves their food. We love the ingredients more.Dana · Air-Dried Dog Food · Judge.me, Aug 2026
★★★★★Huey absolutely devoured it from the very first meal! It's always a good sign when he doesn't hesitate and cleans his bowl.Customer · Bison & Lamb food · Amazon, Sep 2026
★★★★★They never splinter and provide hours of chewing fun.Finshel · Bison Marrow Bone (6-8”) · Judge.me, Dec 2024
★★★★★I like that there are no fillers, just bison.Customer · Bison Liver Bites · Chewy, Apr 2025

How it works

Set it once. Then go train your dog.

1 · Pick their recipe

Surf & Turf is in the box unless you choose Bison & Lamb or Turkey & Whitefish.

2 · Pick your plan

Every 30 days at $99, or the 90-day supply at $89 a month.

3 · It shows up

Orders are typically processed within 2–3 business days. Free shipping, every box.

4 · Change anything

Swap the recipe, skip a box or cancel whenever you want, right from your account.

Questions

Is the food OK for a puppy?

Yes. It's formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages, and it was developed with veterinarians.

How old should my puppy be for the chews?

There's no minimum age for these chews. With any new chew, take it slow: give them 5 to 10 minutes of chew time the first time to make sure it agrees with them. Always supervise chewing, and take the last small piece away once it's small enough to swallow.

Is one bag of food enough for a month?

One 2 lb bag will most likely only be enough as a topper. Need more food? Get more Air-Dried Dog Food here.

What's the difference between the two plans?

Same box. The 90-day supply sends three boxes' worth in one delivery every 90 days, billed $267 at a time, which works out to $89 a month. The 30-day supply sends one box every 30 days at $99.

Can I switch recipes or skip a box?

Yes. Change it or cancel whenever you want, right from your account.

What are "free treats for life"?

Subscribe to either plan and you get a free bag of our baked biscuits for every month, for as long as you stay subscribed. That's one bag in every 30-day box, or three in every 90-day box. One-time boxes don't include it.

Can I just buy one box?

Yes. A one-time Day One Box is $115, no subscription. Pick it under the plans at the top of the page.

What about returns?

Because Winnie Lou products are perishable food items, all sales are final. For food-safety reasons, we cannot accept returns or exchanges—even if the product is unopened—and returned products cannot be restocked or resold. If your order arrives damaged, defective, or incorrect, please contact us within 72 hours of delivery.

There's only one first year

Start them on the good stuff.

Build your Day One Box

From $89 a month · Free shipping · Cancel whenever you want

$89/mo · 90-day supplyFree treats for life · free shipping
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