Proteins to rotate
Bison, elk, wild boar, venison, lamb and turkey. More variety in the jar means a wider mix of nutrients, and less chance of getting stuck on one protein.
No beef. No chicken. Ever.Loved by 100,000+ dogs20% off your first box, 15% off every box afterSubscriptions ship free at $50+
Build your treat rotation
Fill the box. Wag on repeat.
We started you off with one of each type. Keep it, tweak it or build your own, then pick your timing. 20% off your first box, 15% off every box after.
Quick start Tap one, then tweak
Variety is the spice of a dog's life
Why rotate treats?
You wouldn't eat the same snack every day for a year. Rotating proteins and whole-food ingredients is one of the big ideas in The Forever Dog, and treats are the easiest place to start.
Treats, four jobs
Tiny tidbits for training, small mouths and meal toppers, jerky for the big wins, cookies for everyday "good dog" moments, crisps for the crunch lovers.
Beef or chicken
Two of the most common proteins in dog food, and two you won't find in any Winnie Lou treat. A good fit for pups with sensitive tummies.
Meet the treat jar
Four kinds of good.
Every bag is made in our own Colorado facility with ingredients you can actually pronounce. Here's who does what.
Here's how it plays out
Three boxes, zero boredom.
Start with any mix. Before each box ships, swap bags from your account to try something new. Here's one way it could go.
Swap, add or remove bags, change the timing, or skip a box anytime from your account.
Overachievers, all of them
Treats with a side job.
Some of our treats do a little extra on the side. Slip one or two into each box.
Tummy
Tummy Tidbits: organic pumpkin for fiber, ginger to help settle upset tummies and activated charcoal for a gentle, natural detox.
Breath
Minty Breath Bones: spearmint and parsley for pesky puppy breath. Carob, never chocolate.
Joints
Turmeric Bison Jerky: organic turmeric to support joints. A senior-dog favorite.
Urinary tract
Berry Boost Bones: real strawberries, blueberries and cranberries.
Heart & energy
Bison Heart Tidbits: one ingredient, naturally rich in CoQ10.
Birthdays
Celebration Cookies: banana, vanilla and sprinkles colored with spirulina and beets.
Treat responsibly
The 10% rule.
Vets suggest keeping treats to about 10% of your dog's daily calories. Rotating sizes helps: lots of tiny tidbits on training days, a strip of jerky for the big wins.
Calories per piece from each product's label. Jerky strips tear easily into smaller rewards.
Since 2018, from a solar-powered food truck
Loved by
100,000+ dogs
We started out handing clean treats to pups at Colorado dog parks. Now we make every treat in our own facility, and 3% of profits go to dog rescues.
Subscribe & save
Never run out. Never get bored.
1 ยท Fill your box
Mix any treats you like. Cookies, jerky, crisps, tidbits, all in one box.
2 ยท Set your timing
Every 4, 6 or 8 weeks. Treat daily? Start with 4.
3 ยท Save every box
20% off your first box, 15% off every box after. Free shipping on subscriptions $50+.
4 ยท Rotate anytime
Swap bags, skip, reschedule or cancel from your account. No phone calls, no guilt trips.
Questions, answered.
What's the difference between cookies, jerky, crisps and tidbits?
Cookies & pretzels are baked with organic flours, fruit and veg (no meat). Jerky is real bison, elk, wild boar or turkey with a few organic extras, plus our freeze-dried bison heart and liver bites. Crisps are a crunchy three-ingredient mix of sweet potato, chia and venison or lamb. Tidbits are single-ingredient, freeze-dried bison liver or heart, cut tiny: about 4 calories each and 100+ in a bag. They're perfect for small dogs, seniors and puppies, for training, or sprinkled over a meal as a topper.
How many bags should I start with?
For a dog who gets a few treats a day, 3โ4 bags every 4 weeks is a good start, ideally from at least 3 different types. If bags pile up, push the timing out to 6 or 8 weeks from your account. If they run out early, add a bag.
Can I change what's in my next box?
Yes, and we hope you do. Swap any bag for a different treat, add or remove bags, change the timing or skip a box, all from your account before your next box ships.
Do any of your treats have beef or chicken?
No. None of our treats contain beef or chicken. Our proteins are bison, elk, wild boar, venison, lamb and turkey, and our cookies and pretzels are meat-free.
How much do I save by subscribing?
20% off your first box and 15% off every box after that, on every bag in the box.
How does shipping work?
Orders ship from our Colorado facility in 1โ2 business days and usually arrive about 3 days later. Subscriptions ship free at $50+ ($6 under that). One-time orders ship free at $75+ ($6 under that).
How long do treats stay fresh?
Keep bags sealed in a cool, dry spot.
Can I cancel?
Anytime, from your account. You can also skip a box, change the timing or swap treats.
Dogs are family. Treats should reflect that.