Gently air-dried
Never cooked above 160°F. Kibble is extruded under high heat; we take it low and slow so the good stuff stays in.
Loved by 100,000+ dogs · Made in Colorado
Real meat, organs, veggies and whole seeds, gently air-dried in our own Colorado facility. Scoop. Serve. Tail wags. No freezer, no fuss.
1. Pick your recipes Tap + on another recipe to mix
2. How often?
Why pups (and their people) switch
Gently air-dried
Never cooked above 160°F. Kibble is extruded under high heat; we take it low and slow so the good stuff stays in.
Whole-food ingredients
Meat, organs, fruit, veg and whole seeds. No fillers, no by-products, no refined seed oils.
Freezer space needed
Shelf-stable like kibble, real like fresh. Scoop it, serve it, done. Puppies to seniors.
Can't decide?
Same gentle process, same whole-food rules. Different proteins and a different balance, so you can match the bowl to your dog, or rotate all three.
Protein and fat are guaranteed minimums from the bag. Omega ratio from our lab analysis.
The less processed, the better
Here's how a typical bag of kibble gets made, next to how ours does. No mystery steps, no secret sauce.
Since 2018, from a solar-powered food truck
Loved by
100,000+ dogs
We started out serving clean treats at Colorado dog parks. Now we make every treat, chew and bag of food in our own facility, and 3% of profits go to dog rescues.
Switching made easy
Ease in over about 10 days. Your first bag ships with step-by-step instructions, but here's the gist.
25% Winnie Lou, 75% current food.
Half and half. Keep an eye on the backyard business.
75% Winnie Lou. Almost there.
All in. Bowl licked clean, probably.
A little loose stool along the way? Totally normal. Pause at the current ratio until things firm up, then keep going. Every dog dances to their own digestive beat.
Subscribe & save
Or mix it up. Swap recipes between deliveries to rotate proteins.
Every 1 to 8 weeks. Our calculator suggests a rhythm based on your dog's size.
20% off your first box, 15% off every box after. Subscribe to 4+ bags and we add a free bag of treats to every box.
Skip, reschedule or cancel anytime from your account. No phone calls, no guilt trips.
Either. Every recipe is complete & balanced for all life stages, puppies to seniors, so it can fill the whole bowl. Or scoop it on top of their current food as a meal topper. The calculator in the buy box handles both.
About 8 cups per bag. For a full diet that's roughly 2 weeks for a dog under 10 lb and roughly 4 days for a 30–40 lb dog. As a topper it goes about four times as far. The calculator in the buy box does the math for your pup.
Turkey & Whitefish if you'd like grain-free and the most protein. Surf & Turf for the lightest recipe with the best omega balance. Bison & Lamb for active dogs who need the most fuel per scoop. Not sure? The sampler pack has all three.
Nope. It's shelf-stable, so no freezer and no thawing. Keep the bag sealed in a cool, dry spot.
Yes. Tap + on each recipe you want and they ship together in the same box, on the same schedule. Mixed bags all count toward the free bag of treats at 4+ bags. You can also swap recipes between deliveries to rotate proteins.
Orders ship from our Colorado facility in 1–2 business days and usually arrive about 3 days later. Free shipping on orders $75+. Under that, shipping is $6.
Subscribe to 4 or more bags per delivery and we add a free bag of our treats ($8.99 or more in value) to every box. By default it's a surprise, a different bag each time. Or pick a favorite, like Celebration Cookies or Turmeric Bison Jerky, and swap anytime.
20% off your first box and 15% off every box after that. Skip, swap recipes or cancel anytime.
Anytime, from your account. You can also skip a delivery, change the timing or switch recipes.
Dogs are family. Food should reflect that.